US singer Kelly Rowland has partnered with Pepsi to release a crowd-sourced video for the brand's Beats of the Beautiful Game campaign, featuring behind-the-scenes footage of Rowland and video clips from fans across the world singing to the track.
Rowland, who's currently expecting her first child, commented 'The passion and talent shown by my fans blew me away. They truly bring to life the energy of the song. I was immediately attracted to and identified with "The Game" and its theme of overcoming challenges and finding your voice, so it was awesome to see my fans just as motivated by it'.